Strategy
Here is an insight into how we work at New Business Media or consider: Here is an insight into how we service our clients
When you make initial contact with us, we will help you define how you may benefit from the web in a complementary web strategy session. Then we will give you a proposal outlining how we can help, including quotes for cost and development time.
From here, you will be assigned one of our experienced Online Business Consultants who will manage your entire project and become your main point of contact.
This process is designed to leverage your time and ensure the project is completed within the specified timeframe. In the initial strategy & design meeting we will talk in more detail about your requirements and our recommendations. We use our unique 9 Step Web Strategy Process to ensure your online presence is utilised correctly and is a success. We like to spend sufficient amount of time strategically planning the website before starting development.
The strategy basically looks at two key components: 1) Getting targeted visitors to your site (people coming to your site looking for your service). 2) Converting visitors to solidified leads or customers (e.g. by making an enquiry, making a purchase, calling you directly etc).
To get targeted visitors to your site, we will look for opportunities to promote your site with specific search engine keywords and online advertising. We will also identify ways you can generate visitors with your offline marketing efforts.
Once we have a plan to get people coming to your site we will look at conversion. At NBM we will get inside the head of your target market and then create the site that will best attract this market. In doing so we ask several questions, such as, What are your customers likely to be looking for on your site? What appeals to them and how can they be guided through the site?
Too often the look of a company's website instantly creates a poor impression and can lose visitors within a few seconds. Recent Stanford University research shows that 46% of visitors will judge your business credibility on the look of your website alone. That's why we place importance on your design and ensure your site and your business will look fantastic. Consider: Ask yourself this, in today's current environment, can your business afford to have a less than impressive website? If the answer is no, then we can help.
Based on these points we can then implement a development plan for the website. The Internet has such huge potential for business. We are committed to help you realise this potential and to make your online presence a long-term success. To ensure this, we regularly measure and analyse your site's performance and make any necessary changes to keep your site ahead of the game
To benefit from a 100% complimentary, obligation free, 45 minute Web Strategy Session & Proposal (valued at $245.00)
